London, UK, 12 November 2024: Luxury soft brand Elegant Hotels of the World celebrates first year by inviting independent hotels to join its global community.
Elegant Hotels of the World – the pioneering luxury soft brand providing global sales, marketing and revenue opportunities to independent luxury hotels – marks its first anniversary with the launch of ‘A Global Movement’ campaign.
The campaign seeks to shape and inspire the future of luxury representation through a shared vision that brings together discerning travellers and independent luxury hoteliers to celebrate the rich diversity of people, places and cultures. As the Elegant Hotels of the World expands to 31 independent luxury hotel members worldwide, the development of the community reinforces hotel experiences rooted in authenticity and connection.
Powered by HotelREZ, Elegant Hotels of the World delivers a comprehensive approach to luxury representation combining a personalised service together with global marketing and technological innovation, leveraging best-in-class solutions that drive measurable financial returns.
“Meeting the evolving demands of modern luxury travellers while ensuring optimal sales and marketing performance can be a challenge for hoteliers. Building on our first year, this campaign is designed to champion the inspirational and passionate hoteliers who are delivering the unforgettable experiences that discerning travellers are searching for,” said Catt McLeod, Vice President, Elegant Hotels of the World.
“As a soft brand we empower independent luxury hotels to unlock their true global potential without compromising on their individuality,” said McLeod. “We want to open doors for both hoteliers and travellers to a more meaningful world, by shaping and inspiring the future of luxury representation.”
Since its inception in October 2023, Elegant Hotels of the World’s portfolio has grown to include leading luxury independent hotels such as Exclusive Collection (UK), Cresta Palace Celerina (Switzerland), La Sultana Oualidia (Morocco) and Paresa Resort (Thailand). Building upon the company’s initial success, leading UK luxury destination hotels and resorts like Rockliffe Hall (County Durham), Bodmin Jail Hotel (Cornwall), The Coniston Hotel Country Estate & Spa (North Yorkshire), Flemings Mayfair (London), and The Castle Hotel (Somerset) have also recently joined the Elegant Hotels of the World community.
Neesa Premji of Durrants Hotel said of the campaign: “Driven by a professional team with a clear vision for elegance and excellence, we are confident that Elegant Hotels of the World will deliver unique, high-quality experiences for guests and hotels worldwide.”
By working with a curated collection of independent luxury hotels sharing the core values of authenticity, inclusivity, innovation and sustainability, Elegant Hotels of the World seeks to help its member hotels to meet the evolving demands of modern luxury travellers. Hoteliers benefit from a results-driven alternative to traditional luxury hospitality brands and can capitalise on the soft brand’s focus on performance over high fixed fees to compete effectively in the market.
Elegant Hotels of the World is powered by HotelREZ, one of the leading technology and distribution companies in the world. Celebrating 20 years of excellence in 2024, HotelREZ has been driving value to independent luxury hotels for two decades and is continuing to invest in its expansion.
Explore the Elegant Hotels of the World portfolio www.eleganthotelsoftheworld.com