Anita Chan as CEO for the Asia Pacific region under a joint venture agreement between Anita Chan (Hong Kong) and Elegant Hotels of the World (headquarters in the United Kingdom).
A successful business leader with global influence, Anita Chan’s high-profile appointment as CEO of its Asia Pacific business, underscores Elegant Hotels of the World’s bold ambition for innovation and growth, demonstrating the luxury soft brand’s commitment to making substantial market impact.
Anita will lead regional expansion plans and grow representation of the region’s membership base. The appointment recognises the company’s commitment to one of the world’s most dynamic and competitive markets for global trade and travel.
Having served as CEO for Compass Edge for the past decade, Anita brings a wealth of experience to her new role with Elegant Hotels of the World, drawing on an impressive career that spans multiple senior executive roles with global brands such as Small Luxury Hotels of the World. Anita will continue to operate and oversee Compass Edge alongside her commitment to the Elegant Hotels of the World Asia Pacific joint venture.
Anita Chan, CEO Asia Pacific, Elegant Hotels of the World, commented:
“Powered by HotelREZ, Elegant Hotels of the World is the most exciting luxury soft brand in the market today and I am thrilled to be joining as CEO for Asia Pacific at this pivotal time. Championing unforgettable experiences in distinctive locations around the world, Elegant Hotels of the World is in an excellent position to cater to the needs of discerning travellers across the region and offers a unique value proposition that independent, luxury hotels in these key markets will be excited to explore.”
Catt McLeod, Vice President, Elegant Hotels of the World EMEA, commented:
“We are thrilled to welcome Anita Chan as CEO of Elegant Hotels of the World, Asia Pacific. The Elegant Hotels of the World brand has grown from a desire to offer independent hotels more exposure, more reservations and more revenue at an attractive cost of sale, and we are delighted to be expanding our global offering with the opening of an Asia Pacific division. Anita’s appointment highlights our commitment to generating significant value for independent luxury hotels in this region.”
Mark Lewis, CEO, HotelREZ, commented:
“We have no doubt that #StayElegant™ will become a recognised hallmark of independent luxury and authentic travel. Elegant Hotels of the World has gained significant traction in that it balances the need for luxury brand affiliation with commercially sound pricing models, which means hotels see a better ROI, increased margin, and lower overall costs coupled of course with higher occupancy and ADR.”
Through the provision of strong, consultative commercial account management Elegant Hotels of the World tailors its services to the needs of each hotel, providing global loyalty, global sales support with access to a network of 60 sales offices worldwide and an enhanced global agency and corporate outreach programme encompassing incremental luxury RFP generation, bespoke agency blitz activities, global roadshows, tradeshow participation and more.