Strategic partnership unlocks global loyalty and select advantages of scale for independent luxury hotels, while preserving their independence, identity and control.
We are delighted to announce a major strategic global partnership between Elegant Hotels of the World® and Registry Collection Hotels®, the curated premium tier within Wyndham Rewards®.
Marking an important new chapter for Elegant Hotels of the World, the global initiative connects participating hotels with 129 million global loyalty members and expands access to technology and distribution opportunities.
Structured around the complementary strengths of each organisation, Wyndham Rewards® contributes one of the world’s largest loyalty ecosystems with Registry Collection Hotels® providing a highly selective luxury pathway. Elegant Hotels of the World® broadens the portfolio of distinctive independent luxury hotels available to loyalty members worldwide.
The partnership brings together a range of complementary commercial opportunities designed to support both demand generation and stronger hotel economics.
These include:
- Funded loyalty demand: Access to an established redemption ecosystem, creating opportunities for incremental bookings.
- Loyalty earn opportunities: Additional demand from members choosing qualifying stays to earn points.
- Global retail marketing: Opportunities to participate in international campaigns and promotional activity.
- Groups and events: Access to additional corporate, meetings and events demand.
- 24/7 voice conversion: Global reservation support designed to capture and convert high-intent enquiries.
- Improved OTA economics: Access to negotiated chain-level commercial terms designed to reduce distribution costs and improve the revenue hotels retain from relevant bookings.
Representing a significant milestone for Elegant Hotels of the World, the pioneering soft brand powered by HotelREZ, the partnership demonstrates what becomes possible when independent hotels come together with sufficient scale and commercial capability behind them.
Mark Lewis, Group CEO and Founder HotelREZ and Elegant Hotels of the World commented:
“Independent hotels should not have to choose between commercial strength and independence. This partnership brings The Global Chain of Independence® to life on a global stage, marking an important new chapter for Elegant Hotels of the World and our member hotels.”
The global initiative is already gaining significant momentum, launching with Elegant Hotels of the World® member hotels including Rosselli AX Privilege in Valletta, Malta; The TownHouse Mykonos, Greece; TreeHouse Villas Koh Yao in Koh Yao Noi, Thailand; Cinco Quintas Hotel Boutique in Cartagena, Colombia; Galgorm Resort near Belfast; and Roe Valley Resort in Northern Ireland, with the portfolio set to expand as the global rollout continues.
Elegant Hotels of the World is a pioneering global soft brand powered by HotelREZ Hotels & Resorts, The Global Chain of Independence