Mark Lewis, Group CEO and Founder HotelREZ Hotels & Resorts reflects on the significance of the strategic partnership between Elegant Hotels of the World and Wyndham Rewards
Our recently announced strategic partnership with Wyndham Rewards marks an important milestone for HotelREZ, Elegant Hotels of the World and our global community of member hotels.
As The Global Chain of Independence®, HotelREZ has spent more than twenty years building the capabilities, infrastructure and partnerships that enable independent hotels to compete on a global stage, unlocking commercial opportunities without compromising their individuality or independence.
Our partnership with Wyndham is a powerful demonstration of that ambition in action, bringing together complementary strengths to create meaningful opportunities for both independent hotel owners and travellers worldwide.
Unlocking access to 129 million loyalty members, the global initiative opens a direct route into one of the world’s largest and most successful loyalty ecosystems; enabling loyalty members to earn and redeem points at participating Elegant Hotels of the World member hotels.
It’s a compelling combination. Independent hotels have the character, individuality and experiences that travellers are seeking. For Wyndham Rewards members, the partnership opens the door to a growing collection of distinctive independent luxury hotels in some of the world’s most desirable destinations.
For participating members of Elegant Hotels of the World, Registry Collection Hotels – the curated premium tier within Wyndham Rewards – creates a selective luxury pathway that connects high-value loyalty members with exceptional independent hotels worldwide, driving aspirational spend and points redemption.
For HotelREZ, this landmark agreement reinforces a belief that has guided our business from the beginning: independent hotels should never have to choose between commercial strength and independence.
Scale where it creates value. Independence where it matters most.